PLANNING: TARGET AUDIENCE & SIMILAR FILMS

 

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PLANNING TASKS:

 

1. The name of our film:  The Act of Taking
2. The name of our Production Company and our co-production companies: Silver Screen Productions, MCJE Films
3. The name of the director that will appear in our trailers: Ellie Smart
4. The name of the 2-3 main actors that will appear in our trailers: Millie Wyatt, Jess Foster, Charlotte Coppellotti, Ellie Smart
5. (Optional)  "From the director of..." Camera-Shy
6. The names of the film festivals where our film will be screened (more festival names here): 
7. Pull quotes from reviews etc; wording: London Comedy Film Festival, BFI London Film Festival
8. Our location recce - take photos and collate in an attractive way + written explanation: Mansion CFC
9. Our target audience Mainly girls 18-25+
10. Social groups and issues in our film... Women, Criminals, 
11. Our props list - photos + stereotypes + clothing - ??? Painting, gun, computer, funny costumes,
12. Our social media - write down decisions about who is taking responsibility for which platforms: Instagram, FB, Twitter
13. Our music - we researched (this type of music) as the background track... and narrowed down our choice to include... , Voice-Over 
14. Our call sheets are being written by ... ALL 
15. Make your storyboard - include.... 

• how you plan to frame shots - identify establishing shot, wide shots, two- shots, three-shots, CUs, ECUs,
• words of any other inter titles - Actor names, Character profiles
• release date - decide on wording - COMING SEPTEMBER 2022, TO CINEMAS NEAR YOU

PLANNING: MY TARGET AUDIENCE

In order to plan how we would reach our target audience, we needed to know who they are and what their intrests would be. We created an audience questionare to research what their age, gender, ethnicity, and social class is of our target audience. We were also able to find out what their media needs and whats are so that we can create a film that will reach their expectations. This is a great way to understand how we can market our film to best reach our target audience. 

1. Who is my primary target audience?

Young teens to older adults leaning towards primarily female 

2. What kind of films and television are they likely to prefer?

Thriller, crime drama, comedy, heist films 

3. What platforms do they choose to watch films and where are they likely to see information about films?

They are likely to see information abou films on social media and would choose to watch films on websites such as Netflix, Amazon Prime and Disney+

4. What brands do they prefer?

StarBucks, Nike, Adidas, H&M

5. What makes my film stand out from the competition?

It would have four strong female leads and our genre mixes thriller crime with comedy. 

6 . Why should my audience watch my film? 

PLANNING: LOCATION