In order to plan how we would reach our target audience, we needed to know who they are and what their intrests would be. We created an audience questionare to research what their age, gender, ethnicity, and social class is of our target audience. We were also able to find out what their media needs and whats are so that we can create a film that will reach their expectations. This is a great way to understand how we can market our film to best reach our target audience.
1. Who is my primary target audience?
Young teens to older adults leaning towards primarily female
2. What kind of films and television are they likely to prefer?
Thriller, crime drama, comedy, heist films
3. What platforms do they choose to watch films and where are they likely to see information about films?
They are likely to see information abou films on social media and would choose to watch films on websites such as Netflix, Amazon Prime and Disney+
4. What brands do they prefer?
StarBucks, Nike, Adidas, H&M
5. What makes my film stand out from the competition?
It would have four strong female leads and our genre mixes thriller crime with comedy.
6 . Why should my audience watch my film?
Good. Please add photos.
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