PLANNING: MY TARGET AUDIENCE

In order to plan how we would reach our target audience, we needed to know who they are and what their intrests would be. We created an audience questionare to research what their age, gender, ethnicity, and social class is of our target audience. We were also able to find out what their media needs and whats are so that we can create a film that will reach their expectations. This is a great way to understand how we can market our film to best reach our target audience. 

1. Who is my primary target audience?

Young teens to older adults leaning towards primarily female 

2. What kind of films and television are they likely to prefer?

Thriller, crime drama, comedy, heist films 

3. What platforms do they choose to watch films and where are they likely to see information about films?

They are likely to see information abou films on social media and would choose to watch films on websites such as Netflix, Amazon Prime and Disney+

4. What brands do they prefer?

StarBucks, Nike, Adidas, H&M

5. What makes my film stand out from the competition?

It would have four strong female leads and our genre mixes thriller crime with comedy. 

6 . Why should my audience watch my film? 

PLANNING: LOCATION

 

RESEARCH: WHEN ARE TRAILERS SHOWN?

 Trailers are usually shown during the time in which the film is still being edited 

TOY STORY

Toy story 4 is a sequel, which creates nostalgia, it is a heart-warming film, familiarity of the older characters, and introducton of new characters, making children excited to see their old favourite characters again. Made clear by the memorable theme 'You've Got A Friend In Me'. 

Little Bo Peep is appealing for young girls as she has the opposite character trope of a damsel in distress, she is a strong female character - which shows her charcter development from the first few films. Adding comedic effect to Bo's character is her raspy voice, which seeminly doesn't fit her look.

Boys will be attracted to the strong main charcaters of Woody and Buzz lightlear. Tom Hanks also voices Woody, adding attraction as he has a reasuring, velvety voice. 

The animation will attract slightly older audiences as it is extremly detailed. The Beach Boys song 'God Only Knows' takes feature in the trailer, making it appealing to the parental aspect of the film, as it is an older, feel-good summer song, which is when the film would have been released. Summer is the perfect time to release a feel-good film which features a summer vacation. The diologue reflects this 'wwere going to create happy memories which last for the rest of our lives'. 

YESTERDAY 

For audiences which are fans of the beatles and older band, including the songs from the Beatles. The title 'Yesterday' would remind audiences of the song name. Released in summer, showing scenes of festivals, where live music is played. This would appeal to young audiences as younger people are more likely to go to these live festivals, and creates a feel-good summer vibe, making the audience feel as if they are present in the film. Lily James and Ed Sheeran, James Corden are big names which all make and appearence in the trailer. This would attract audiences who are fans of these celebrities. The trailer includes an example of the film's humour, as the parents gets the name of the track wrong, having a comedic effect as 'Let It Be' is a significant song from the Beatles. There is also an aspect of romance in the film, which would appeal to audiences who enjoy the rom-com genre - fans of Love Actually may be attracted to the film as the trailer shows an intertitle which states that this film has the same writer as Love Actually. 

THE BRINK

Political film and a documentry, target audience is adults, specifically american adults who want to

understand their history. Right-wing audiences would be attracted to the film as it is about the right-wing polocies, however, other audiences may be attracted to the film as the trailers makes the audience feel as though watching the film, will let them in on other secrects or information they weren't aware of before. The film creates a 'fly on the wall' vibe where the director chose to observe instead of interigate. The trailer doesn't seem to create enough of a buzz, as it doesn't ask any tough questions, or challenge, making a type of climax for the film. In this trailer, we don't see that. Frost/Nixon is a film which immediatly intrests audiences with the idea of exposing the truth. 

RESEARCH: WHERE ARE TRAILERS SHOWN?

According to the FDA teaching trailers website, trailers are shown at the cinema, on TV and online with poster campaigns and radio campaigns also giving wide coverage for new film releases. There are dedicated trailer and official film websites which often carry trailers that have been made to target a general audience and are suitable for viewers of any age, whereas trailers shown in the cinema usually correspond to the classification of the film being screened, as they are most certainly part of the target audience.

After discussion, I decided that:

Showing trailers in a cinema would be an advantage for film makers, as the cinema is a place where people come to focus on film, and it would be hard to ignore a trailer being shown on a big screen, people will also engage in these trailers being shown, as they would be adapted to the type of genre the film they came to watch is, therefore being part ofthe target audience. 

A disadvantage for trailers to be shown on TV, is that people may not pay attention during advertisment breaks, which are when the adverts are shown. On the other hand, more people watch TV then go to the cinema. 

Most people view DVD's as older technology due to the convinience of streaming services, and people can fast forward to the film, and skip all the trailers, which are both disadvantages. 

I watched the Dan Skinner's explanation of how the style of a trailer is affected by a number of factors including where it will be seen, who by and how long for. 

 

 

RESEARCH: HOW TRAILERS HELP FILL CINEMAS

 Films need to signal a genre, but need to establish a unique selling point. 

http://thefilmspace.org/teachingtrailers/2019/secondary/theory/how/ 

RESEARCH: WHO ARE THE TRAILERS AIMED AT?

I watched the trailers for three films: VITA AND VIRGINIA, FROZEN 2 and APOLLO 11

Different types of people have different prefrences in the kind of films they watch. In films, there are different certain features that appeal to different taret audiences. I analysed the trailers and attempted to match the potential target audience to the categories below:

My conclusions:

VITA AND VIRGINIA is suited to couples, older audiences ages 25+ skewed to women. Including literary audiences as it is a literal adaptation. It is modern film appealing to women who are intrested in the history of women's liberation and socially empowered women. Set in the 1950's it would also appeal to audiences who are lovers of period dramas and who engage in high production values including locations filmed in vast, high-quality gardens, making this film also appealing to National Trust lovers as it is an arthouse film.. It would intrest those intrested in social history as Vita and Virginia where part of the Bloomsbury Group.

FROZEN 2 has a smaller target audience and is suited to families and children under 13. The film is animated, creating a very high quality anaimation, meaning it will appeal to older audiences as it can keep them engaged. Young female audience can see a character who is powerful, therefore empower them, a role model for very young women, as Elsa is a very strong, courageous charcter. If you like action and adventure this film would appeal to you, there are strong action scene and male characters, making the film apply to boys as well. Comedic refrences and animal characters making it a feel-good film. Disney promotes wholesome values therefore making it a family-friendly film. 

APOLLO 11 has a wider target audience, and I beleive it is suited to families, teenage boys and girls, perhaps skewed to men. Official selection from Sundance, making it more predtigous, the film is a documentary about space travel and therefore appeal to an audience interested in history and NASA, space and action and adventure. The documentary includes footage that is made to look like original footage. It includes 70mm footage (which is stated on an intertitle) of the actual historic footage of the first moon landing. This makes the film give a sense of national pride, including footage of crowds of people looking up in amazing, appealing to audiences who value the West's acheivement. Recently, I watched the trailer for Gravity, which I feel is for a very different type of audience, it is more phycological thriller instead of an adventure film. 

RESEARCH: WHY IS A FILM TRAILER MADE?

I looked at three trailers on the Teaching Trailers course supplied by the FDA online and wanted to further understand of why trailers are made and how they signal the film's genre.

These are the trailers I watched:

Trailers help audiences understand the genre of a film. Referring to the trailers listed above, which ones fit the following genres? Fantasy | Drama | Action Adventure

Do any of the trailers seem to fit more than one genre? Give reasons for your answers

I think Artemis Fowl is a Fantasy film aimed at very young audiences, this is because the trailer included scenes of fantasy creatures and futuristic technology, and exploits children's fondness for magic and adventure. I beleive it is aimed at young children as the main character is a young boy himself.

I think Fast and Furious: Hobbs and Shaw is a Action Adventure with hints of comedy and friendship. I think this because the trailer is incredible fast paced, including shot of CGI explosions, high speed car chases, gun fights, violence, comedic taglines and friendly banter. This film would be aimed at a target audience who enjoy action packed movies.

I think The Mustang is a Drama aimed at families and/or couples, as the plot is heart-warming and