RESEARCH: WHO ARE THE TRAILERS AIMED AT?

I watched the trailers for three films: VITA AND VIRGINIA, FROZEN 2 and APOLLO 11

Different types of people have different prefrences in the kind of films they watch. In films, there are different certain features that appeal to different taret audiences. I analysed the trailers and attempted to match the potential target audience to the categories below:

My conclusions:

VITA AND VIRGINIA is suited to couples, older audiences ages 25+ skewed to women. Including literary audiences as it is a literal adaptation. It is modern film appealing to women who are intrested in the history of women's liberation and socially empowered women. Set in the 1950's it would also appeal to audiences who are lovers of period dramas and who engage in high production values including locations filmed in vast, high-quality gardens, making this film also appealing to National Trust lovers as it is an arthouse film.. It would intrest those intrested in social history as Vita and Virginia where part of the Bloomsbury Group.

FROZEN 2 has a smaller target audience and is suited to families and children under 13. The film is animated, creating a very high quality anaimation, meaning it will appeal to older audiences as it can keep them engaged. Young female audience can see a character who is powerful, therefore empower them, a role model for very young women, as Elsa is a very strong, courageous charcter. If you like action and adventure this film would appeal to you, there are strong action scene and male characters, making the film apply to boys as well. Comedic refrences and animal characters making it a feel-good film. Disney promotes wholesome values therefore making it a family-friendly film. 

APOLLO 11 has a wider target audience, and I beleive it is suited to families, teenage boys and girls, perhaps skewed to men. Official selection from Sundance, making it more predtigous, the film is a documentary about space travel and therefore appeal to an audience interested in history and NASA, space and action and adventure. The documentary includes footage that is made to look like original footage. It includes 70mm footage (which is stated on an intertitle) of the actual historic footage of the first moon landing. This makes the film give a sense of national pride, including footage of crowds of people looking up in amazing, appealing to audiences who value the West's acheivement. Recently, I watched the trailer for Gravity, which I feel is for a very different type of audience, it is more phycological thriller instead of an adventure film.