RESEARCH: WHERE ARE TRAILERS SHOWN?

According to the FDA teaching trailers website, trailers are shown at the cinema, on TV and online with poster campaigns and radio campaigns also giving wide coverage for new film releases. There are dedicated trailer and official film websites which often carry trailers that have been made to target a general audience and are suitable for viewers of any age, whereas trailers shown in the cinema usually correspond to the classification of the film being screened, as they are most certainly part of the target audience.

After discussion, I decided that:

Showing trailers in a cinema would be an advantage for film makers, as the cinema is a place where people come to focus on film, and it would be hard to ignore a trailer being shown on a big screen, people will also engage in these trailers being shown, as they would be adapted to the type of genre the film they came to watch is, therefore being part ofthe target audience. 

A disadvantage for trailers to be shown on TV, is that people may not pay attention during advertisment breaks, which are when the adverts are shown. On the other hand, more people watch TV then go to the cinema. 

Most people view DVD's as older technology due to the convinience of streaming services, and people can fast forward to the film, and skip all the trailers, which are both disadvantages. 

I watched the Dan Skinner's explanation of how the style of a trailer is affected by a number of factors including where it will be seen, who by and how long for.