Trailers are usually shown during the time in which the film is still being edited
TOY STORY
Trailers are usually shown during the time in which the film is still being edited
TOY STORY
According to the FDA teaching trailers website, trailers are shown at the cinema, on TV and online with poster campaigns and radio campaigns also giving wide coverage for new film releases. There are dedicated trailer and official film websites which often carry trailers that have been made to target a general audience and are suitable for viewers of any age, whereas trailers shown in the cinema usually correspond to the classification of the film being screened, as they are most certainly part of the target audience.
After discussion, I decided that:
Showing trailers in a cinema would be an advantage for film makers, as the cinema is a place where people come to focus on film, and it would be hard to ignore a trailer being shown on a big screen, people will also engage in these trailers being shown, as they would be adapted to the type of genre the film they came to watch is, therefore being part ofthe target audience.
A disadvantage for trailers to be shown on TV, is that people may not pay attention during advertisment breaks, which are when the adverts are shown. On the other hand, more people watch TV then go to the cinema.
Most people view DVD's as older technology due to the convinience of streaming services, and people can fast forward to the film, and skip all the trailers, which are both disadvantages.
Films need to signal a genre, but need to establish a unique selling point.
http://thefilmspace.org/teachingtrailers/2019/secondary/theory/how/
I watched the trailers for three films: VITA AND VIRGINIA, FROZEN 2 and APOLLO 11
Different types of people have different prefrences in the kind of films they watch. In films, there are different certain features that appeal to different taret audiences. I analysed the trailers and attempted to match the potential target audience to the categories below:
VITA AND VIRGINIA is suited to couples, older audiences ages 25+ skewed to women. Including literary audiences as it is a literal adaptation. It is modern film appealing to women who are intrested in the history of women's liberation and socially empowered women. Set in the 1950's it would also appeal to audiences who are lovers of period dramas and who engage in high production values including locations filmed in vast, high-quality gardens, making this film also appealing to National Trust lovers as it is an arthouse film.. It would intrest those intrested in social history as Vita and Virginia where part of the Bloomsbury Group.
FROZEN 2 has a smaller target audience and is suited to families and children under 13. The film is animated, creating a very high quality anaimation, meaning it will appeal to older audiences as it can keep them engaged. Young female audience can see a character who is powerful, therefore empower them, a role model for very young women, as Elsa is a very strong, courageous charcter. If you like action and adventure this film would appeal to you, there are strong action scene and male characters, making the film apply to boys as well. Comedic refrences and animal characters making it a feel-good film. Disney promotes wholesome values therefore making it a family-friendly film.
APOLLO 11 has a wider target audience, and I beleive it is suited to families, teenage boys and girls, perhaps skewed to men. Official selection from Sundance, making it more predtigous, the film is a documentary about space travel and therefore appeal to an audience interested in history and NASA, space and action and adventure. The documentary includes footage that is made to look like original footage. It includes 70mm footage (which is stated on an intertitle) of the actual historic footage of the first moon landing. This makes the film give a sense of national pride, including footage of crowds of people looking up in amazing, appealing to audiences who value the West's acheivement. Recently, I watched the trailer for Gravity, which I feel is for a very different type of audience, it is more phycological thriller instead of an adventure film.
I looked at three trailers on the Teaching Trailers course supplied by the FDA online and wanted to further understand of why trailers are made and how they signal the film's genre.
These are the trailers I watched:
I have started further researching trailers on the FDA Teaching Trailers online course.
http://thefilmspace.org/teachingtrailers/2019/secondary/theory/what/
Before completeing the worksheet, I watched the 'Booksmart' trailer to consider what is a trailer.
Last year, I studied the film industry. I learnt about how Hollywood majors and UK independant films created different marketing campains to reach and engage their audiences. A film marketing campain may cover many different ways in which the film's 'message' is presented to potential audiences.
what do you think the major elements of a film marketing campaign? The marketing campaign for Star Wars: The Force Awakens, covered a huge spread, directing focus to loyal fans of the franchise on a global scale. The Star Wars website included convergent links to social media, merchendise, film formats such as DVD and BluRay, movie trailers and posters, along with news and blog posts.
where might you expect to see each of the different parts of the marketing campain? Film trailers are shown in cinemas and on TV, online (film trailers) websites with convergent links to social media and YouTube; blog posts made by 'influencers', cast and fans; TV and chat show interveiws, newspaper reports and features; posters; film radio shows; magazine reveiws.
what factors make you decide to go see a film? what type of films do you see? Trailers are what grab me first, I am heavily influenced by trailers that I see in the cinema, as they are directed at the target audience I am apart of. I am also influenced by social media marketing and positive critic reviews.
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