SOCIAL MEDIA - TIKTOK:
https://vm.tiktok.com/ZMLffLRxW/
I had the task of creating a TikTok account for our production. Social media is a key aspect in film marketing, as it reaches wide audiences easily and self-made content can be exposed to potential audiences through algorithms. Tik Tok exposes our younger audiences to the bitesize content they are most attentive to, nowadays, everyone uses a form of social media, and TikTok is becoming increasingly popular.
In the 'bio' of the account, I listed the name of the movie, the release date, and our production studios names. This was so potential audiences members who came across the account was able to see what the film is called, when it is being released and by who.
The name @dodgingabullet.themovie represents our production. The account name includes our film title, and as 'dodging a bullet' is also a commonly used phrase, I felt that adding '.themovie' would allow audiences members to find the account easily.
While creating the videos on the account, I made sure to use hashtags such as #dodgingabullet, #dodgingabulletthemovie and #movieclips, to not only give our film its own hashtag, but to reach our audiences fyp (for you page) - which is the personalised content they are shown through the algorithm.
WEBSITE ANALYSIS:
WEBSITE RESEARCH INTO 3 WEBSITES: STAR WARS THE FORCE AWAKENS, SPIDER-MAN INTO THE SPIDER-VERSE, SHANG-CHI
ReplyDeleteExcellent work and very nicely presented - well done! Good understanding shown of how franchises leverage marketing across the brand, such as Marvel and Star Wars. You note the cross promotion of merchandise, including music downloads.
You observe the comprehensive and heavy use of convergent links to social media platforms for all films, for instance, Twitter, FB and Instagram. Good observation of fan links and interactions.
You note the clear information about how to consume the films, such as the purchase of cinema theatre tickets, streaming platforms, DVD and BluRay. You notice the emphasis on visuals such as posters, backdrops, stills.
You comments on the power of awards, reviews and cast interviews.
Your TikTok posts have been very successful and engaging.
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