Transport: As we prodominantly filmed at school, we didn't need to leave the premises.
Weather:On the 26th, it rained, the outside floor became slippery, there was a danger of getting clothing wet and becoming too cold. Wet camera when filming outside, we were unable to use the tripod, as it was raining.Students bring appropriate clothing suitable for all weather and be cautious when walking on slippery surfaces.
First Aid Issues: Trips/Falls – could trip over in darkened rooms. Possibility of tripping when running. Accidents when performing mild stunts e.g. falling down stairs, jumping out windows. Carry a first aid kit at all times, aim to have a first-aider on stand-by, close car doors carefully, identify areas of danger.
General Public (e.g. theft or assault): Low risk of potential assault or kind of incident as we are filming on school premises. Students causing incident with member of public. Students stay in groups when in public spaces (with mobile phones), do not approach members of public or respond to provoking comments, students to remain in supervised conditions, do not film late at night, follow guidance of emergency personnel.
Accommodation (e.g. risk assessment from centre): No overnight accommodation
Major Public Incident (e.g. terrorism): Not applicable as there is minor chance of a terrorist attack in a school. In the case of one: Ensure venue has assembly point and pupils know where it is, as well as giving pupils assembly points whilst on public transport. Ensure pupils know the national advice to run if possible and hide if not. Ensure pupils know to always follow police instruction. Issue pupils with printed emergency contact card detailing school landline and school mobile – instruct them to call if they become lost (as well as alerting security official). Ensure trip leader has a school mobile and also contact details for both the school and all pupils + families
The title of our film is 'Dodging a Bullet'. It is a comedy film with thriller characteristics. It is a story based around female criminals and the disasters they encounter while on a heist to steal a renound painting. It is not as easy as they expected as they stumble across a murder... Our film has 4 main characters who are women which is part of our unique selling point. It is aimed at young adults which may appeal more to women due to the female empowering element of our film. The big question is 'How will they escape the charges?' The criminals are all different in style and personality which gives the film some diversity.
In order to plan how we would reach our target audience, we needed to know who they are and what their intrests would be. We created an audience questionare to research what their age, gender, ethnicity, and social class is of our target audience. We were also able to find out what their media needs and whats are so that we can create a film that will reach their expectations. This is a great way to understand how we can market our film to best reach our target audience.
1. Who is my primary target audience?
Young teens to older adults leaning towards primarily female
2. What kind of films and television are they likely to prefer?
Thriller, crime drama, comedy, heist films
3. What platforms do they choose to watch films and where are they likely to see information about films?
They are likely to see information abou films on social media and would choose to watch films on websites such as Netflix, Amazon Prime and Disney+
4. What brands do they prefer?
StarBucks, Nike, Adidas, H&M
5. What makes my film stand out from the competition?
It would have four strong female leads and our genre mixes thriller crime with comedy.
Trailers are usually shown during the time in which the film is still being edited
TOY STORY
Toy story 4 is a sequel, which creates nostalgia, it is a heart-warming film, familiarity of the older characters, and introducton of new characters, making children excited to see their old favourite characters again. Made clear by the memorable theme 'You've Got A Friend In Me'.
Little Bo Peep is appealing for young girls as she has the opposite character trope of a damsel in distress, she is a strong female character - which shows her charcter development from the first few films. Adding comedic effect to Bo's character is her raspy voice, which seeminly doesn't fit her look.
Boys will be attracted to the strong main charcaters of Woody and Buzz lightlear. Tom Hanks also voices Woody, adding attraction as he has a reasuring, velvety voice.
The animation will attract slightly older audiences as it is extremly detailed. The Beach Boys song 'God Only Knows' takes feature in the trailer, making it appealing to the parental aspect of the film, as it is an older, feel-good summer song, which is when the film would have been released. Summer is the perfect time to release a feel-good film which features a summer vacation. The diologue reflects this 'wwere going to create happy memories which last for the rest of our lives'.
YESTERDAY
For audiences which are fans of the beatles and older band, including the songs from the Beatles. The title 'Yesterday' would remind audiences of the song name. Released in summer, showing scenes of festivals, where live music is played. This would appeal to young audiences as younger people are more likely to go to these live festivals, and creates a feel-good summer vibe, making the audience feel as if they are present in the film. Lily James and Ed Sheeran, James Corden are big names which all make and appearence in the trailer. This would attract audiences who are fans of these celebrities. The trailer includes an example of the film's humour, as the parents gets the name of the track wrong, having a comedic effect as 'Let It Be' is a significant song from the Beatles. There is also an aspect of romance in the film, which would appeal to audiences who enjoy the rom-com genre - fans of Love Actually may be attracted to the film as the trailer shows an intertitle which states that this film has the same writer as Love Actually.
THE BRINK
Political film and a documentry, target audience is adults, specifically american adults who want to
understand their history. Right-wing audiences would be attracted to the film as it is about the right-wing polocies, however, other audiences may be attracted to the film as the trailers makes the audience feel as though watching the film, will let them in on other secrects or information they weren't aware of before. The film creates a 'fly on the wall' vibe where the director chose to observe instead of interigate. The trailer doesn't seem to create enough of a buzz, as it doesn't ask any tough questions, or challenge, making a type of climax for the film. In this trailer, we don't see that. Frost/Nixon is a film which immediatly intrests audiences with the idea of exposing the truth.
According to the FDA teaching trailers website, trailers are shown at the cinema, on TV and online with poster campaigns and radio campaigns also giving wide coverage for new film releases. There are dedicated trailer and official film websites which often carry trailers that have been made to target a general audience and are suitable for viewers of any age, whereas trailers shown in the cinema usually correspond to the classification of the film being screened, as they are most certainly part of the target audience.
After discussion, I decided that:
Showing trailers in a cinema would be an advantage for film makers, as the cinema is a place where people come to focus on film, and it would be hard to ignore a trailer being shown on a big screen, people will also engage in these trailers being shown, as they would be adapted to the type of genre the film they came to watch is, therefore being part ofthe target audience.
A disadvantage for trailers to be shown on TV, is that people may not pay attention during advertisment breaks, which are when the adverts are shown. On the other hand, more people watch TV then go to the cinema.
Most people view DVD's as older technology due to the convinience of streaming services, and people can fast forward to the film, and skip all the trailers, which are both disadvantages.
I watched the Dan Skinner's explanation of how the style of a trailer is affected by a number of factors including where it will be seen, who by and how long for.
I watched the trailers for three films: VITA AND VIRGINIA, FROZEN 2 and APOLLO 11
Different types of people have different prefrences in the kind of films they watch. In films, there are different certain features that appeal to different taret audiences. I analysed the trailers and attempted to match the potential target audience to the categories below:
My conclusions:
VITA AND VIRGINIA is suited to couples, older audiences ages 25+ skewed to women. Including literary audiences as it is a literal adaptation. It is modern film appealing to women who are intrested in the history of women's liberation and socially empowered women. Set in the 1950's it would also appeal to audiences who are lovers of period dramas and who engage in high production values including locations filmed in vast, high-quality gardens, making this film also appealing to National Trust lovers as it is an arthouse film.. It would intrest those intrested in social history as Vita and Virginia where part of the Bloomsbury Group.
FROZEN 2 has a smaller target audience and is suited to families and children under 13. The film is animated, creating a very high quality anaimation, meaning it will appeal to older audiences as it can keep them engaged. Young female audience can see a character who is powerful, therefore empower them, a role model for very young women, as Elsa is a very strong, courageous charcter. If you like action and adventure this film would appeal to you, there are strong action scene and male characters, making the film apply to boys as well. Comedic refrences and animal characters making it a feel-good film. Disney promotes wholesome values therefore making it a family-friendly film.
APOLLO 11 has a wider target audience, and I beleive it is suited to families, teenage boys and girls, perhaps skewed to men. Official selection from Sundance, making it more predtigous, the film is a documentary about space travel and therefore appeal to an audience interested in history and NASA, space and action and adventure. The documentary includes footage that is made to look like original footage. It includes 70mm footage (which is stated on an intertitle) of the actual historic footage of the first moon landing. This makes the film give a sense of national pride, including footage of crowds of people looking up in amazing, appealing to audiences who value the West's acheivement. Recently, I watched the trailer for Gravity, which I feel is for a very different type of audience, it is more phycological thriller instead of an adventure film.
I looked at three trailers on the Teaching Trailers course supplied by the FDA online and wanted to further understand of why trailers are made and how they signal the film's genre.
These are the trailers I watched:
Trailers help audiences understand the genre of a film. Referring to the trailers listed above, which ones fit the following genres? Fantasy | Drama | Action Adventure
Do any of the trailers seem to fit more than one genre? Give reasons for your answers
I think Artemis Fowl is a Fantasy film aimed at very young audiences, this is because the trailer included scenes of fantasy creatures and futuristic technology, and exploits children's fondness for magic and adventure. I beleive it is aimed at young children as the main character is a young boy himself.
I think Fast and Furious: Hobbs and Shaw is a Action Adventure with hints of comedy and friendship. I think this because the trailer is incredible fast paced, including shot of CGI explosions, high speed car chases, gun fights, violence, comedic taglines and friendly banter. This film would be aimed at a target audience who enjoy action packed movies.
I think The Mustang is a Drama aimed at families and/or couples, as the plot is heart-warming and
I had the task of creating a TikTok account for our production. Social media is a key aspect in film marketing, as it reaches wide audiences easily and self-made content can be exposed to potential audiences through algorithms. Tik Tok exposes our younger audiences to the bitesize content they are most attentive to, nowadays, everyone uses a form of social media, and TikTok is becoming increasingly popular.
In the 'bio' of the account, I listed the name of the movie, the release date, and our production studios names. This was so potential audiences members who came across the account was able to see what the film is called, when it is being released and by who.
The name @dodgingabullet.themovie represents our production. The account name includes our film title, and as 'dodging a bullet' is also a commonly used phrase, I felt that adding '.themovie' would allow audiences members to find the account easily.
While creating the videos on the account, I made sure to use hashtags such as #dodgingabullet, #dodgingabulletthemovie and #movieclips, to not only give our film its own hashtag, but to reach our audiences fyp (for you page) - which is the personalised content they are shown through the algorithm.
Before completeing the worksheet, I watched the 'Booksmart' trailer to consider what is a trailer.
Last year, I studied the film industry. I learnt about how Hollywood majors and UK independant films created different marketing campains to reach and engage their audiences. A film marketing campain may cover many different ways in which the film's 'message' is presented to potential audiences.
what do you think the major elements of a film marketing campaign? The marketing campaign for Star Wars: The Force Awakens, covered a huge spread, directing focus to loyal fans of the franchise on a global scale. The Star Wars website included convergent links to social media, merchendise, film formats such as DVD and BluRay, movie trailers and posters, along with news and blog posts.
where might you expect to see each of the different parts of the marketing campain? Film trailers are shown in cinemas and on TV, online (film trailers) websites with convergent links to social media and YouTube; blog posts made by 'influencers', cast and fans; TV and chat show interveiws, newspaper reports and features; posters; film radio shows; magazine reveiws.
what factors make you decide to go see a film? what type of films do you see? Trailers are what grab me first, I am heavily influenced by trailers that I see in the cinema, as they are directed at the target audience I am apart of. I am also influenced by social media marketing and positive critic reviews.
The trailer of American Sniper is an extremely climactic
trailer, with a heavy rise in tension. The genre is immediately established as
the first shot is a sniper gun being set up. This shows that the film will be
thrilling and tense. The trailer starts off with no non-diegetic sounding and
only natural noises heard such as breathing and footsteps, tension is created
here as there is a contrast between the images on screen e.g. soldiers storming
a building and setting up a sniper attack, to the sounding the audience can
hear. the shots are quiet for an intense environment, heightening the tension
leading focus onto what is shown onscreen. The shot of the sniper makes the
audience on guard as it is expected that the gun will be shot, the lighting is
natural, humanising the soldiers as we see their faces and therefore as people.
The shot through the scope of the gun heightens tension more, as we see what
the sniper is seeing. the audience see a man on a phone, unexpected as he looks
innocent. The man is dressed in ordinary clothing, showing the soldiers are not
fighting other soldiers and instead seem to be killing innocent civilians. We
hear the voice of another soldier over the sniper's radio, stating that the
sniper has the 'green light' and that it's his 'call'. This increases tension
even more as the pressure of murder is placed on the sniper's shoulders, as the
audience has the context that he is not sure whether his target is a threat or
just a regular man. The cut shots of the sniper's past, of his wedding and
daughter are threaded between the shots of him preparing to shot, this creates
a contrast of life, as the shot flick between his child being born to him
holding a gun towards a woman and child. This also creates emotion to the
situation as the audience are reminded with the sniper that the woman and child
have a family too. Title shots cut up this montage and show the cast names,
including Bradley Cooper who is a well-known actor. Diegetic music plays and
rises the tension as a close up of his finger edging towards the trigger is
shown. Non-diegetic sounds such as heavy breathing and heart beats grow louder
as the sniper contemplates his decision to shoot or not. The trailer ends with
a cut to black and silence, as the audience never find out is he took the shot
or not.
GRAVITY (2013)
https://www.imdb.com/title/tt1454468/
The trailer for Gravity is incredible emotional and tense.
The trailer starts with a title scene showing text stating that space is an incredibly
scary place, as there is no sound, no air pressure, no oxygen and that 'life in
space is impossible', this immediately sets the tone for the film to be
thrilling as it shows that space is an environment unfit for human life. This
title is immediately cut off by a shot of an astronaut in space, immediately
fastening the pace with fast pace music and heavy breathing, the wide shot
shows an astronaut in trouble, speedily flying around a destroyed space ship in
the void of space. This creates a sense of tension and distress as the previous
information stated that space is dangerous, and now the audience is aware of
why. There is a sense of panic introduced as the astronaut is placed in a life
and death situation, clearly in need of help, but the dialogue is frustrating
to here; as she franticly asks for advice on 'what to do' the voice of the
other end of her communicator states that they have 'lost visual' and tells her
to 'focus'. This increases the sense of helplessness as she desperately tries
to find a solution stating 'I'm trying'. The trailer is kept fast paced as
there are many cut off scenes and cut screaming, followed by silence, perhaps
representing the endless silence in space interrupted by her desperate
situation. A wide shot shows her drifting into this endless void of space - a
terrifying situation made scarier as she exclaims she 'can't breathe', and her
space suit states that oxygen is low. The tension is risen as the music intensifies
and there is a close up shown of her tear filled eyes. This tension increases
as more shots cut in time to her hyperventilating, as dooming music plays. an
emotional aspect of the film is introduced as we see a shot of her holding a
picture of her family. text cuts show the names of the cast to be Sandra Bullock
and George Clooney - both well-known actors.
CLOVERFEILD (2003)
The trailer for Cloverfeild creates a very personal and dooming atmosphere. The first shot is a titke sequence that allows the audience to gain some context for the film. There is no music or dioguge which creates a very still feel. The title shows text stating that there are multiple sightings in America of something dooming. Shown next is a still scene of a party. The camera is hand-held, so the audience can see that it is a recording. To further make this apparent the recording of the party is rewinded, the tone created is playful and cheerful, until a fast cut to black is followed by a wide shot of a distant explosion of a building shot by handheld camera, with concerned grainy diologue whch adds to the homemade movie feel. Various cuts of hand held camera shots are montaged. The camera work is shakey creating a personal feel to the trailer, as if the audience are veiwing it from first person perspective.
